Year: 2022

Avoid The Celebrity Brand Wagon

Avoid The Celebrity Brand Wagon

Using your own name to brand your business may appear a simple solution, but in the long term, it’s a much more difficult way to create a recognised and respected, stand out brand. What about Lorna Jane, Donald Trump or […]

Auto Draft

A Comprehensive Guide on Fashion Trend Forecasting

What is Fashion Trend Forecasting? Fashion trend forecasting also known as fashion forecasting is the study that focuses on current fashion and predicts the future and upcoming trends. A forecaster focuses on certain key elements like color, fabric, texture, print, […]

Can Non-Profits Be Profitable Businesses?

There continues to be confusion among non-profit organizations about what the term “not-for-profit” really means and how to best conduct the “business of the business.” It definitely does not mean that an organization has a license to go broke! Technically […]

Auto Draft

Guide to Franchising in China

With China’s opening of its market and recent succession into the WTO, it has undergone rapid development in the past two decades. Due in part to such growth and in combination with its massive 1.3 billion population (330 million in […]